Health Plans

This manual provides a comprehensive framework for veterinary professionals to develop health plans tailored to their specific human and technical resources. It covers the philosophy of preventive medicine, the practical steps for designing plans for dogs, cats, and exotic animals, and strategies for marketing these services to clients. The content is based on the author's extensive experience in clinical management and is intended for both new and established veterinary practices.

1. What is a health plan? 2. Why should I offer health plans at my clinic? 3. What type of clinic would not be interested in health plans? 4. Personal branding and positioning of the clinic 5. Pricing policy: strategy 6. Who should design health plans? 7. Before starting: do the numbers 8. What do health plans include? 9. What should be excluded from health plans? 10. Key points to consider when designing health plans 11. Health plans for dogs 12. Health plans for cats 13. Health plans for exotic animals 14. We already offer health plans! So, now what do we do? 15. Health plan marketing 16. Benefits of implementing health plans 17. Health plans are living things. Bibliography. Annex I: Examples of types of health plans. Annex II: Letter templates.